Seach Engine Strategies 2010 In Chicago
This is Steve Wellman @ Bevelwise coming to you just after Search Engine Strategies 2010 in Chicago. What a great event this has been. There are tons of industry experts in town for the event speaking...
View ArticleGoogle Adwords Extends Ad Titles To Test And Improve CTR
Google is always making changes and testing the way they display results and ads. We all know about the change from a while back when they stopped calling ads “Sponsored Results” and starting call them...
View ArticleSeven Steps for Social Media Strategy Integration for your Company
I love this article from last summer about the 52 questions to ask when hiring a social media company. This article is spot on if you are serious about Social Media. It goes way in depth in some cases,...
View ArticleGoogle Adwords Call Metrics Effectiveness and Billing Changes
If you haven’t already been using Google’s Adwords Call Metrics feature then you really need to look into it. Sadly, if you don’t already know about it then you have missed some functionality that was...
View ArticleWebsite Landing Page Optimization Based on Traffic Source
Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce,...
View ArticleComing To Grips With Your Websites Content Strategy
I’d like to take some time and focus on the content strategy for your companies website. Why does website content seem to be an after thought for a lot of businesses? It seems like a lot of...
View ArticlePPC Ad Group Segmentation, How Deep Should You Go?
Developing keyword lists and building out paid search campaigns can be a very large and a very fun project. I believe there is some debate among paid search managers as to when you should be adding...
View ArticleWhy You Should Care about Hummingbird
We’re not talking about the actual bird, although they are rather pretty things…. Google has announced a new algorithm has been/is being rolled out across the interwebs. This is the first major change...
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